Whisky
Product
The product that typifies Avélie is whiskey. Due to the tundra, there are not many agricultural opportunities in Avélie, therefore a group of farmers started brewing whiskey 108 years ago. Over time, whiskey has become a real symbol for the country. Everyone drinks it every day as a dessert.
The whiskey is brewed by farmers in the north. Because there is a lot of tundra in the north, the soil is not very fertile. Therefore, local farmers came up with the idea of making whiskey 108 years ago. You can buy the whiskey anywhere in local supermarkets in Avélie.
Place
Promotion
Since 63% of the population is over the age of 60, we focus mainly on offline communication. The whisky is available in every supermarket in the country. Several whisky tasting workshops are also organized yearly, allowing new flavours to be tested and ensuring that only the best whiskies are sold. All over the country, posters and large billboards also promote the different whiskies.
It costs around 14 AVA (42 EUR). Since the whiskey is brewed by farmers and it is a drink for everyone, the price is kept low. It is important to Avélie that everyone can enjoy the whiskies.